I am a creative and strategic leader who brings the narrative of top brands to life on digital channels through compelling and engaging storytelling. Over 15 years of experience in marketing and communications serving as a digital champion within organizations, collaborating cross-functionally to ensure a holistic, compelling, captivating brand narrative comes to life. A passionate sports fan and pop-culture enthusiast who engages teammates and partners alike to make each day meaningful and exciting.
Content Features
Content Created
Below are a few examples of content I produced and associated media clips.
As Socios.com launched in the U.S. we created a brand spot with PFL fighter Shane Burgos as our Brand Ambassador to drive awareness - Concept, Script, Director, Production
Rangers Forward Pavel Buchnevich Creates Lifetime Memory for Fan - Captured and posted content, filmed an interview with the fan, arranged post-game meet and greet which was story told through social and picked up by press.
New York Rangers Stadium Jersey Reveal - Concept, Script, Production, BTS Content
The Rangers had 10 home games to start the 2017-18 Season which was a challenge for awareness and ticketing in the month of October. I helped to develop a campaign “RangersTown Homecoming” that would be activated on social, through traditional marketing and in-arena all while attaching our largest partner to the program.
“Rangers fans are enjoying this so much, a hashtag (#NoCaps) has emerged.”
- ESPN
“The Rangers’ Twitter account countered with an epic Twitter-sponse.”
